The Obligatory Black Person (OBP)
November 24, 2010
The Obligatory Black Person (OBP)
Part 1: Blacks in TV advertisements Have you noticed that every commercials (with a few rare exceptions) has a Black person ? In any group of at least 2 people, one is Black. I call them The Obligatory Black Person (OBP). I always hated commercials. They are annoying, but now it's even worse. It's commercial with a political message. It's propaganda. It's not just "Buy this or that" but "Buy this and you must have a Black as a friend" All commercials show a white person with a Black friend in a restaurant or at a sports game or watch TV or at work. You would think that Blacks are 50% of the population or even 80%, judging from the last few months ! It is more than annoying, it is insulting ! It is propaganda. Blacks represents 12% of the population and declining. We should hardly see them (88% are non-Blacks), 88% !! They are closer to Homosexuals in terms of percentage (Homosexuals claims to be 10%). How would you feel if every commercial, every single one, has a homosexual, as if they are a majority ? Wouldn't that upset you ? I complain because It is not true. Blacks are not 80% or 50%, Just 12%. We should see them in 1 in 10 commercials (more or less). We see them in every single commercial, every one of them. It is rare to find a commercial without a Black in it. It has nothing to do with racism. If a middle-age white woman (think of the mother of Raymond in "Everybody loves Raymond") appears in every commercials I would object with the same ferocity : I would say -"Why is there a middle-age white woman in every commercial ? In EVERY...SINGLE commercial ?" Yes, I would. I remember noticing in the 1980's that almost every commercial had a dog. Seriously. I complained about that too and made a list. This is not about gender or age or race. It is about hammering a lie. It is about the left imposing their political correctness. It is about propaganda. I blame the leftists and the corporate world. The left is doing it out of ideology. The corporate business do it because they want to show they are all-inclusive. That they are catering to Black people (just to buy their products not because they care in any way). But by doing so, by being politically correct, they are indulging in propaganda. What is this mentality that if you created a clip for a commercial, wrote a story and cast people you suddenly say -"Oh my God ! we have no Black people ! We will be seen as racists ! Quick ! call the agency to hire a Black actor !" ? Of course people who are better organize hire them from the beginning. "We MUST have a Black actor/actress." Agencies won't do anything without the approval of the corporate business for whom they work. After all it is their products. I don't know if the corporate guy say "You must include Black people !" or if the advertising agency says "Look, take my advise, you must have Black people. You must be all inclusive!" But whoever is first to speak about it, the bottom line is : every commercial these days (98%) will have a Black character. It is an unwritten law. The question is : 1) Why ? Why this obsession with Black people ? They don't behave this way about Hispanics (17% of the population) or Asian, or any other group. Just Blacks. If you take the position that every commercial must represent our society, I could also add that they don't behave this way about women. Women represents 50% of the population but they are many commercials without women. Are they (corporate world) sexist ? Anti-women ? They are only obsess with Black people ! -------example Campbell soup Five children eating after a game. All whites but one is black. Not sure if they are all the children of one mother (4 whites and 1 black ?) or if they are friends and if so, let's say kids from school: what school have only Whites and Blacks, no Hispanics, no Asians ; what school do not have Hispanics and Asians ? If the thinking is "Well we have all races in our school and this football game is done by children who are friends and are in the same class" ; OK so there's no Hispanics and Asians in this school ? 2) and does all white children have a black friend ? Is it possible that white children have white friends only ? Before you send me an insulting letter accusing me of racism: Look at your children. Do they have black friends ? And If you are black and you read this: Look at your children. Do they have White friends ? You know this image is not true. I'm not saying "That there is not even one child in the USA who has a Black friend !" I'm not saying that ! This is a country of 300 million people so Yes, you will find some white people who have black friends and vice-versa obviously, but they are the exception rather than the rule. I will venture to say that 98% of white people DO NOT HAVE A BLACK AS A FRIEND ! And yet if you have to believe the commercials every white person has a black friend ! Did Blacks suddenly became a majority in this country ? Why are you obsess with this small group of people (12% of the US population) while ignoring other groups (Hispanics 17% of the US population) and Asian, etc. Why this preferential treatment ? I'm sick and tired of seeing Black people everywhere, in movies TV shows, advertisements, newscast etc. There is an unwritten law (or perhaps it is written ?) that there MUST be a black person in every media projects. Enough already !! |
The Obligatory Black Person (OBP)- page 2 : list of TV ads
mainly from 2006 (an update for 2010 will come soon).
july 06 Stop this onslaught ! What is this onslaught of Blacks in commercial ? All the following is from July 2006 until august 8 = Total more than 50 commercials (the trend continue in Sept. and october). Firefighter WTC american flag. Lays potato chips. Vonage. Advil on the Yahoo pages. Disarono (whiskey). Home Depot (white and blacks at a picnic) Right Guard. Cingular. Budweisser (plays rap) Oppenheimer's Fund. Liberty Mutual. Days Inn (v. Daysinn.com) Lowe's : entirely Black advertisement A black child on a toy-car drives in all rooms of an apartment. Orbitz. Radisson. Best Buy: 3 people are watching TV: One is white, One is black (of course) and one is hispanic (what ? no Asian ?). Verizon wireless: Dianah Mundy project engineer for Verizon wireless. An all-Black commercial. Liberty Mutual (a different one) A black man wake up and check the fire alarm. Campbell soup. Cascade. TryCAfree.com. Radiocure.com or cancercure.com. Sprint 3 people 1 OBP. Adelphia 2 Black people wants to see "The Sopranos". HP (Hewlett-Packard) computer has a model called the JAY-Z. The CEO of Hip-Hop. Not sure if they speak about the model being the CEO or the rapper. I believe it's the name of a rapper. The guy's name is Sean. Of course we see a black guy. AFLAC We see a black guy in a hammock. Volero. Neutrogena. Stouffer's 2 men one black one white then we see 3 people. We see now a woman thus a white couple and the Obligatory Black Person (OBP). Chase (check card). Chase (check card) We hear "All you need is love" by the Beatles. Nationwide (Insurances). Ford : Full of Black people and there's one scene where a Black mother has 2 white children ! Emcor. Vonage. Dell another one they are in an arcade, park theme ? and people are taken by machines. Priceline 3 women 1 OBP (although it is only seen for 2 seconds). Wells fargo (All Black) Two parents and child at home, kitchen table and the child is reading a book and has answer the parents don't know. Oscar Meyer 3 kids , (1 OBP, 1 white, 1 Asian) They see a hot dog mobile. Free style (virtuallypainfree.com). Time-Warner (formerly Adelphia) One big fat Black guy watch TV and change channel. Mr.Clean. Harmony. Lenscrafter. Remax. Jeep ( a bunch of children, 2 OBP). One touch. Levitra (for E.D. =like Viagra). Dixie (paper plate). Pledge. Hotels.com. AMPD mobile. Radio Shack (different from the others RS commercials) A Black person sitting on a chair Zantac. Chlorox-2 Flomax (3 Men, 1 OBP, then 4 men, 1 OBP). World Mastercard 4 golfers 3 men, 1 woman 1 is an OBP. Mac Donald. Mac Donald again (they have 3 or more). Macy's (different from the other). Nature's own (bread) and with Country music ! (berkkk!). Cheerios. Sneakers. Lowe's. American Airlines (Black stewardess...oops.. flight attendant). Nextel. Walkie talkie phone. A.G. Edwards Investment. Verizon. South beach diet pizza (all Black). Crest Pro Health (all Black). Fig Newtons minis. (just voices): (18) The following are just voice-over. We hear a black voice. So even if you don't see them, you hear them! Boniva. Netzero (just voice). Boeing. (The voice off a Black woman. ) Boeing ? that is very strange. Pacific Sales (just voice). Dyson (vacuum cleaner). Scrubbing bubble from SC Johnson. Swiffer wet jet. Lincoln Mercury. Home Depot Home show. Slim Jim. Sicilian lasagna from Pizza Hut (because what's more Italian than a Black woman ?). Definity by Olay. Diurex. Lee's jeans. Tide to go. Cosmep.com. Valtrex + show dogs at the beach which is forbidden. Downy. Celebrities: Montel Williams, Patti LaBelle, Tiger Woods, Shaq O'Neil. OK they are celebrities but isn't there any White, Asian, Hispanic celebrities ? You see a celebrities and it is almost automatically a Black person ! One touch with Patti LaBelle Tracey Morgan for Sierra Mist* Shaun White for Intel. All State (a Black spokesperson telling us that "multi-tasking is great" (oh really ? I think it's terrible !) but then tell us standing in front of a car-wreck that it's not great all the time, for example while driving (Gee ! are you telling me that driving and talking on the phone or shaving is NOT good ? Wow ! We really need you to give us this wisdom !)..but have no fear "All State Insurance is there for you!" Hum..can they bring dead people back to live ? I resent that he says "multi-tasking is great" ; I think it's terrible for everything; you loose your concentration.
OBP
Newsweek Sept. 17, 2007
1) page 36 Ad for USO
2) pg 83 Ad for ALLIANZ
3) pg 59 Ad for Flomax. You see 6 people; One cooks (a white man 40-50y) 2 older people (60-70y. his parents perhaps) then a young man and a young woman (his children or perhaps his son and his wife/girlfriend) then you see a Black man: Where does HE fit ?
Nowhere ! He is just parachuted there because of Political Correctness.
God forbid you show a white family barbecuing WITHOUT a black man ? but…but that…that is RACIST !!!
The list is constantly growing. ========================================
AT&T. Go to this page:
http://www.wireless.att.com/accounts/?source=IC4425j4900s2000
You'll see on the left (march 2008) an advertisement for "Wireless U-verse-- manage your account", and the first image is a black man, there's 3 "pages", the other two shows white people but the first is, as it is always the case, a black person.
Not only do they put black people everywhere but they are always, ALWAYS first.
Now I find this petty ! Who think like that ? I mention this because I noticed this after a while, but it means there are people out there in the world of advertisements who insist on putting the black model/actor first. This CAN'T be a coincidence since it is ALWAYS the case ! Give them Priority.
Sad. Very sad.
And to us, consumers: annoying !
  
The Black kid is shown first as it's always the case in all advertisement
Misrepresentation
In your UCLA Vital Signs newsletter Fall 2010 Volume 48
You write an article about Alzheimer's Disease (cover and page 7) and you quote two Doctors Joshua Grill and Dr.Gary Small.
You also show, on page 7, a picture of a Black man looking thru some medical device.
We assume that he is one of the two doctors mentioned in the article. But he is not. Both doctors are white. Is he even a Doctor or is he a model/actor ?
It looks a lot like propaganda.
VitalSigns@mednet.ucla.edu
Blacks on cover, pg 4, pg 7
CLICK ON THE PHOTO TO MAKE IT BIGGER   
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Part 2: Blacks in Internet ads (2006)
OBP it feels like I'm in some totalitarian country where the government is imposing certain things. Although here it is not the government but advertisers !
CLICK ON THE PHOTOS TO MAKE IT BIGGER                                           |
The video that followed has nothing to do with black people nor was there any black people involved, so why the picture showing a black woman ?
Photoshop Express for mobile
Not only do they show a lot of Black people but also inter-racial relations (see the couple above)
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What is this ? I'm on Yahoo to send a Greeting card and there's an advertisement from State Farm with a Black person. I go to Comedy Central to look at Mind of Mencia there's an advertisement for Best Buy with a black person, I look at my yahoo page there's an advertisement for "Curves" showing a Black woman jumping in the air.
Black people here, Black people there, Black people everywhere. Do they work for nothing ? why is all (99%) of advertisements with black people ?
Pretty soon all advertisements will look like the post office: all blacks !
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